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Added to read list 📚
I Came Upon a Lighthouse
Shantanu Naidu
An endearing portrait of an Indian legendI told hi
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Four Thousand Weeks
Oliver Burkeman
AN INSTANT NEW YORK TIMES BESTSELLER"Provocative a
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Ikigai
Héctor García, Francesc Miralles
THE MULTI-MILLION-COPY BESTSELLERFind purpose, mea
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The Psychology of Money
Morgan Housel
Doing well with money isn’t necessarily about what
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The Joys of Compounding
Gautam Baid
Value investing is not just a system for success i
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It's Not Luck
Eliyahu M. Goldratt
There has been a shift of policy at board level. C
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Ancient Cities
Jean-Claude Golvin
This publication brings to life, through stunning
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Not the End of the World
Hannah Ritchie
** THE SUNDAY TIMES BESTSELLER **‘A book for anyon
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★★★★★
A great starting point for any entry level manager, regardless of their field.
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Made to Stick
Chip Heath, Dan Heath
NEW YORK TIMES BESTSELLER • The instant classic ab
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Made to Stick
Chip Heath, Dan Heath
NEW YORK TIMES BESTSELLER • The instant classic ab
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Published a note 🗒
Successful products offer first-to-mind solution
- Looking for information? -> open Google
- Feel bored or lonely? -> open Twitter, TikTok
Now, how can we make our product first-to-mind solution? That product need to follow the Hook Model.
The 4 Steps of the Hook Model
1. Trigger
- Start from external triggers (notifications, emails) and then move to internal triggers (first-to-mind)
2. Action
- Let users do some actions in the product. The action should be as easy as possible.
3. Variable Rewards
- Give users "unpredictable" rewards. Variable rewards increase the effect of dopamine
4. Investment
- Let the user put their time, effort, money, etc, so that the product becomes more customized and valuable for them. By doing so, the user have stronger connection to the product
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