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Hondana
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For You
Following
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Posted a review 💬
★★★★★
A great starting point for any entry level manager, regardless of their field.
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Yuya Uzu
@uzu
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Apr 16
Posted a review 💬
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Yuya Uzu
@uzu
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Apr 15
Published a note 🗒

Successful products offer first-to-mind solution

  • Looking for information? -> open Google
  • Feel bored or lonely? -> open Twitter, TikTok

Now, how can we make our product first-to-mind solution? That product need to follow the Hook Model.

The 4 Steps of the Hook Model

1. Trigger

  • Start from external triggers (notifications, emails) and then move to internal triggers (first-to-mind)

2. Action

  • Let users do some actions in the product. The action should be as easy as possible.

3. Variable Rewards

  • Give users "unpredictable" rewards. Variable rewards increase the effect of dopamine

4. Investment

  • Let the user put their time, effort, money, etc, so that the product becomes more customized and valuable for them. By doing so, the user have stronger connection to the product
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Yuya Uzu
@uzu
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Apr 14
Posted a review 💬
★★★★★
The most things written in this book are subjective. Good for motivation maybe. But it lacks scientific research.
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Masaki
@masaki
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Mar 31
Posted a review 💬
★★★★★
アジャイルを取り入れているチームで働いた経験のある人からすれば、普段から実践していることがほとんどなのではないかと感じました。 内容については同意できるので、それらの重要さについて再認識することはできました。
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Yuya Uzu
@uzu
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Mar 25
Posted a review 💬
★★★★★
グルテンフリーという言葉はよく耳にするが、なぜグルテン(小麦)を避けるべきなのかは意外と知らない人が多いのではないか。この本では小麦が人体に与える悪影響について科学的な因果関係を踏まえて分かりやすく説明されている。ただ、仮設段階の...Show more
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