Hondana
Propaganda and the Ethics of Persuasion - Second Edition
By Randal Marlin
Broadview Press
Description
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Summary by AI
Propaganda and the Ethics of Persuasion - Second Edition by Randal Marlin
Author's Background:
- Randal Marlin is a professor of communication at the University of Massachusetts Amherst.
- He specializes in the study of propaganda and persuasion.
Main Theme:
- The ethical implications of propaganda and persuasion techniques.
Key Points:
- Definition of Propaganda: Intentional and systematic use of communication to influence beliefs, attitudes, and behaviors.
- Ethical Considerations:
- Truthfulness and accuracy of information
- Respect for autonomy and freedom of choice
- Avoidance of manipulation and coercion
- Types of Propaganda Techniques:
- Emotional appeals
- Bandwagoning
- Name-calling
- Glittering generalities
- Case Studies:
- Historical examples of propaganda campaigns
- Contemporary examples in advertising, politics, and social media
- Ethical Guidelines for Persuasion:
- Transparency and disclosure
- Respect for audience intelligence
- Avoidance of deception and coercion
Reputation:
- Positive:
- Comprehensive and well-researched
- Provides practical guidance for ethical persuasion
- Negative:
- Some critics argue that the book is too academic and technical
- Others question the author's objectivity on the topic
Who Should Read It:
- Students and scholars of communication, ethics, and persuasion
- Professionals in advertising, public relations, and marketing
- Anyone interested in understanding the ethical implications of propaganda and persuasion
