Hondana
Blue Ocean Strategy, Expanded Edition
By W. Chan Kim, Renee Mauborgne
Harvard Business Review Press
Description
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Summary by AI
Authors' Background
- W. Chan Kim: A professor of strategy and international management at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute.
- Renée Mauborgne: A professor of strategy at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute.
Main Theme
- The book introduces the concept of "blue ocean strategy," which advocates for creating uncontested market space, making the competition irrelevant, rather than competing in existing, often crowded, "red oceans."
Key Points
- Value Innovation: Focus on creating value for both buyers and the company, rather than solely focusing on cost or differentiation.
- The Four Actions Framework: A framework to reconstruct buyer value elements, asking:
- Which factors should be raised above the industry standard?
- Which factors should be created that the industry has never offered?
- Which factors should be reduced below the industry standard?
- Which factors should be eliminated that the industry has long taken for granted?
- The Strategy Canvas: A visual tool to depict the current state of play in the market and to identify opportunities for creating a blue ocean.
- Six Paths Framework: A framework to help companies systematically look across industries, strategic groups, buyer groups, scope of product or service offerings, functional-emotional orientation, and time to reconstruct market boundaries and create blue oceans.
- Overcoming Key Organizational Hurdles: Addresses how to implement a blue ocean strategy, including how to overcome cognitive, resource, motivational, and political hurdles.
Reputation of the Book
- Good: Widely acclaimed and influential in the business world. Praised for its innovative approach to strategy and its practical frameworks. Has been adopted by numerous companies across various industries.
- Bad: Some critics argue that the concept is not always easily applicable in practice and that creating a true blue ocean is difficult to achieve. Others suggest that the examples provided are sometimes oversimplified or retrospectively analyzed.
Who Should Read It
- Business leaders, entrepreneurs, and strategists looking for innovative approaches to market competition.
- Anyone interested in understanding how to create new markets and disrupt existing ones.
- Students of business and management.
Similar Books
- "The Innovator's Dilemma" by Clayton M. Christensen
- "Crossing the Chasm" by Geoffrey A. Moore
- "Good to Great" by Jim Collins
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