Hondana
Blue Ocean Strategy, Expanded Edition
By W. Chan Kim, Renee Mauborgne
Harvard Business Review Press
Description
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Summary by AI
Blue Ocean Strategy, Expanded Edition by W. Chan Kim
Authors' Background:
- W. Chan Kim is a professor of strategy and international management at INSEAD.
- Renée Mauborgne is a professor of strategy and management at INSEAD.
Main Theme:
- Creating uncontested market space where competition is irrelevant.
Key Points:
- Red Ocean Strategy: Competing in existing markets with known rules and boundaries.
- Blue Ocean Strategy: Creating new markets with no competition.
- Value Innovation: Creating a leap in value for both the company and customers.
- Four Actions Framework:
- Eliminate: Remove factors that customers don't value.
- Reduce: Reduce factors that are over-invested in.
- Raise: Increase factors that customers value.
- Create: Introduce new factors that customers don't currently value.
- Six Principles of Blue Ocean Strategy:
- Reconstruct market boundaries.
- Focus on the big picture, not the numbers.
- Go beyond existing demand.
- Align the whole system.
- Overcome key organizational hurdles.
- Build execution into strategy.
Reputation:
- Positive:
- Highly acclaimed and widely used in business strategy.
- Provides a clear framework for creating new markets.
- Supported by numerous case studies.
- Negative:
- Some critics argue that it's too theoretical and difficult to implement.
- May not be applicable to all industries or situations.
Who Should Read It:
- Business leaders and entrepreneurs looking to create new markets.
- Managers and consultants involved in strategy development.
- Anyone interested in innovation and competitive advantage.
Readers
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