icon
icon
icon
icon
Book Info
left icon
setting icon
Choice book image
Business & Economics

Choice

By Richard Harper, Dave Randall, Wes Sharrock

book iconJohn Wiley & Sons

Description

We make decisions every day. Yet we are sometimes perplexed by these decisions and the decisions of others. To complicate things further, we live in an age where there are more things to choose from than ever before the Internet is transforming our choices and making us more accountable for them: what we choose is recorded, modelled and used to predict our future behaviour.

So are we in a position to make better choices today than we were a decade ago? Certainly there are some who believe so. Psychologists claim we are subject to hidden mental processes that lead us to one thing rather than another; economists offer predictions about what people will buy; and some philosophers claim that our choices echo our evolutionary past.

Are these claims merited? Do they reflect the beginnings of a new science of choice? This book offers a critical overview of these and other claims, showing where they are justified and where they are exaggerated. It will be an essential reference for anyone interested in whether science can help us to understand both the ways people make choices in their everyday lives and how these may be changing.

Readers

Sakura Arden Park
1

Reviews

Notes

close icon
Sign In
close icon
Select Languages

Which languages of books would you like to see on the main feed?

All Languages
English
Español
Français
Português
हिन्दी
العربية
中文
日本語
한국어
close icon
Share Links
close icon
Share Review
close icon
Comments
No comments yet