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$100M Offers book image
Business & Economics

$100M Offers

By Alex Hormozi

book iconAcquisition.com Publishing


A book on how to improve a companies products, services and offerings to increase conversions, pricing, and profit. Contained within:How to charge lots of money for stuff using:The perfect niche finding processThe price to value flip...so you never get price compared again (that's a promise)The 4-step niche pricing formula?.how companies 100x'd our pricing (and get more people to say yes)The price flywheel?.to make you unbeatableHow to make your product appear so good, people find a way to pay for it using?.The Unbeatable value Equation?.to make what you sell worth more than you can imagineThe Delivery Cube?.to make delivering your products and services cost less time and effort than you can imagineThe Trim & Stack?.to select the absolute best delivery methods for profit (this is a secret almost no entrepreneurs know that I've never shared publicly)How to enhance your offer so much that people feel stupid saying no using?.3 Ways to Create Scarcity in every offer (without lying)4 Ways to Create Urgency by using everyday life to create true time pressureBonuses to force your prospects obstacles to melt away (they'll even become selling points for them now!)Guarantees so good they make anyone say yes (even people who would never normally consider buying). I'll show you all 4 types and my 13 favorites.Magic Naming Formula to get the absolute most out of every minute, dollar, and How to make start making more sales, for lower effort and cost, at higher prices...overnight. Using:The $100,000 consulting formula to create more cash flow than you ever imagined was possible (it's weird being on the other side of this now?.)

Summary by AI

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

Author's Background:

  • Alex Hormozi is an entrepreneur, investor, and author.
  • He has built and sold multiple multi-million dollar businesses.

Main Theme:

  • The art of making irresistible offers that drive sales and build relationships.

Key Points:

  • The 4 Pillars of Irresistible Offers: Value, Urgency, Exclusivity, and Risk Reversal.
  • The 7-Step Offer Framework: Identify the problem, create a solution, quantify the value, add urgency, create exclusivity, remove risk, and close the deal.
  • The Importance of Storytelling: Use stories to connect with potential customers and build trust.
  • The Power of Guarantees: Offer strong guarantees to reduce risk and increase conversions.
  • The Psychology of Pricing: Set prices that are perceived as fair and valuable.


  • Positive:
    • Praised for its practical advice and actionable strategies.
    • Endorsed by successful entrepreneurs and business leaders.
  • Negative:
    • Some critics argue that the book focuses too much on sales tactics and not enough on building genuine relationships.

Who Should Read It:

  • Entrepreneurs and business owners looking to increase sales and conversions.
  • Sales professionals seeking to improve their negotiation skills.
  • Anyone interested in the psychology of persuasion and influence.


Dereje Getu Tadesse



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