Presents proven methods of translating trends into profit opportunities. It demonstrates how to define and forecast trends and how to differentiate real trends (like global warming) from mere fads (like the yuppy lifestyle). Further, it shows how to set up a do-it-yourself trend-tracking system using easily available sources like The New York Times and The Wall Street Journal. Stressing the importance of thinking globally and of making connections from seemingly unrelated fields, it offers field-tested corporate and personal strategies for taking advantage of trends in the 1990s. Includes a directory of leading profit opportunities and information sources.