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Business & Economics
The Lean Startup
By Eric Ries
Penguin UK
Description
THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time to think Lean.
Summary by AI
The Lean Startup by Eric Ries
Author's Background:
- Eric Ries is an entrepreneur and author known for his work on the Lean Startup methodology.
Main Theme:
- The book introduces the Lean Startup methodology, a process for developing and validating new products and services quickly and efficiently.
Key Points:
- Build-Measure-Learn Cycle: The core of the Lean Startup methodology, involving building a minimum viable product (MVP), measuring its performance, and learning from the results.
- Validated Learning: Emphasizes the importance of testing assumptions and gathering data to make informed decisions.
- Minimum Viable Product (MVP): A version of a product with just enough features to test a specific hypothesis.
- Pivoting: The ability to change direction based on feedback and data, rather than sticking to a predetermined plan.
- Continuous Deployment: Releasing new versions of the product frequently to gather feedback and improve it.
Reputation:
- Positive:
- Widely recognized as a seminal work on the Lean Startup methodology.
- Practical and actionable advice for entrepreneurs and innovators.
- Negative:
- Some critics argue that the methodology is too simplistic and may not be applicable to all industries.
Who Should Read It:
- Entrepreneurs and startups looking to develop and validate new products or services.
- Business leaders and managers seeking to improve innovation and efficiency.
- Anyone interested in the principles of lean thinking and agile development.
Readers
2